CRITICISMS OF
ADVERTISINGWhile advertising can be seen as necessary for economic
growth, it is not without social costs. Unsolicited commercial e-mail and
other forms of spam have become so
prevalent as to have become a major nuisance to users of these services, as
well as being a financial burden on Internet service
providers. Advertising is increasingly invading public spaces, such as schools,
which some critics argue is a form of child exploitation. In
addition, advertising frequently uses psychological pressure (for example, appealing
to feelings of inadequacy) on the intended consumer, which may be harmful.