RISE IN
NEW MEDIA
With the dawn of
the Internet came many new advertising opportunities. Popup, Flash, banner, Pop under, advergaming, and email advertisements (the last often
being a form of spam) are now commonplace. Particularly since the rise of
"entertaining" advertising, some people may like an advertisement
enough to wish to watch it later or show a friend. In general, the advertising
community has not yet made this easy, although some have used the Internet to
widely distribute their ads to anyone willing to see or hear them. In the last
three quarters of 2009 mobile and internet advertising grew by 18.1% and 9.2%
respectively. Older media advertising saw declines: −10.1% (TV), −11.7%
(radio), −14.8% (magazines) and −18.7% (newspapers )
